Amazon ads - or how to get to the top of the BSR

Amazon is not only an e-commerce giant, but also a rapidly growing advertising platform that enables sellers to reach a wide range of potential customers. With tools such as Amazon Ads, you can effectively promote your products, increase their visibility and improve your Best Sellers Rank (BSR). But what are ads on Amazon really about, and how can they help sellers fight for the top spots on sales charts?

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What is Amazon Ads?

Amazon Ads is a collection of advertising tools that allow sellers to promote their products directly in search results and on product pages. Within Amazon Ads, we can distinguish among others:

Sponsored Products - ads displayed in search results or on product pages that direct the user directly to a specific item.

Sponsored Brands - brand ads that may include a logo, headline and selected products.

Sponsored Display - ads displayed on product pages and outside of Amazon.

Why are ads on Amazon so effective?

Ads on Amazon have a unique advantage over traditional forms of advertising because they are displayed directly on the platform, where shoppers are already looking for products to purchase. This means that your ad reaches users at the moment they are ready to make a purchase decision. This gives Amazon Ads a higher conversion rate than ads on other platforms.

What's more, with the right targeting strategies, you can reach a very precise audience, such as users who have previously browsed similar products but have not yet made a purchase.

How Amazon Ads affects BSR ranking

BSR

BSR (Best Sellers Rank) is a key indicator on Amazon that shows the popularity of a product in a given category. The better the BSR position, the higher the product's visibility on the platform, which in turn leads to higher sales. Amazon Ads can significantly accelerate BSR position growth because:

Increases traffic - ads generate more traffic to product pages, which affects Amazon's algorithms.

Improves the conversion rate - if the ad reaches the right audience and the product meets their expectations, the number of purchases made increases, which directly translates into an improved position in the BSR.

Supports new products - Launching a new product on Amazon can be a challenge, but ads help build visibility before the product gains organic positions.

How to use Amazon Ads effectively?

To succeed in advertising on Amazon, it is worth focusing on a few key aspects:

Keywords - the right choice of keywords is the foundation of a successful campaign. It is a good idea to use tools such as Amazon Keyword Planner or other third-party solutions to find the keywords that best match your customers' buying intentions.

Listing optimization - advertising alone is not enough. To get high conversions, the product page must be attractive - a well-optimized title, descriptions, photos and reviews are the key to success.

Campaign monitoring and optimization - Regularly analyzing campaign performance, modifying budgets and testing different targeting strategies is key to success in the long run. It's worth tracking metrics such as cost per click (CPC), click-through rate (CTR) and ROI to optimize ad spending.

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Put your campaigns in the hands of professionals!

Amazon Ads is a powerful tool that allows sellers to stand out in a sea of competition. With the right advertising strategies, you can quickly improve the visibility of your products, increase sales and climb the BSR rankings. Whether you're a new seller or an experienced player, Amazon Ads is an opportunity that can't be ignored. Together, let's realize the potential offered by sponsored campaigns on Amazon!

Start selling!