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Account audit - we'll check “what's in the grass”
Amazon is a place of tremendous opportunity, but at the same time a platform where competition is fierce. Having a seller's account on Amazon is one thing, but managing it effectively is quite another. Auditing your account is a key step to improving your sales performance and making sure everything is working as expected. Verifying the balance of the account, assessing the quality of the products and planning the next steps are the foundations that allow sellers on Amazon's platform to maintain a healthy account and grow their business. What are the benefits of a well-conducted seller account audit and how can it help long-term success?
What is a seller account audit on Amazon?
Auditing a seller's account on Amazon is a comprehensive process of analyzing all key aspects of the business on this platform. It includes assessing the health of the account, verifying the quality of product listings, analyzing sales strategies and identifying areas that need to be optimized. The audit allows you to detect potential problems before they become major barriers to successful sales.
Key elements of an account audit
To accurately assess a vendor's account balance, the audit focuses on several key areas:
Account Health - One of the most important indicators on Amazon is “account health.” It includes indicators such as the level of customer dissatisfaction, response time to messages, the number of returns, reports of violations of Amazon's policies and other elements that can affect the risk of account suspension. The audit allows for early detection of potential risks and the development of a remediation plan.
Pricing policy and competitiveness - pricing policy is also analyzed during the audit. We check whether prices are competitive with other vendors offering similar products and whether price changes in the market are taken into account. Price optimization is a key element in increasing sales.
Evaluating the quality of products and listings - each product listing must meet certain standards to attract buyers' attention. The audit analyzes product titles, descriptions, images, keywords and reviews, among others. The quality of these elements has a direct impact on a product's visibility in search results and conversion rate. It is important that products are presented in an attractive yet reliable manner.
Compliance with Amazon's policies - Amazon has clearly defined policies for selling on its platform. During an audit, it verifies that listing content, sales terms and customer service comply with these guidelines to avoid the risk of sanctions or account blocking.
The right attitude is the key!
Auditing a seller's account on Amazon is an essential part of running a successful business on this platform. With a thorough analysis of your account health, product quality, pricing policies and sales strategies, you can identify areas for improvement and plan specific actions to increase sales and minimize risk. Let's analyze your Amazon account together and see “what's in the grass!”
Make an appointment with us for a free consultation and